The Protection Association is responsible for protecting and overseeing the production and marketing of the DOP (PDO) cheese and the use of the DOP (PDO) designation; therefore, it promotes any project or initiative that can safeguard the uniqueness and peculiar characteristics of this cheese from abuse, unfair competition, food frauds and imitations, improper use of the DOP (PDO) designation and other illegal behaviour; it collaborates with the Ministry of Agriculture in overseeing, protecting and safeguarding the DOP (PDO) through inspections by its staff; it also collaborated with the EU, the Italian Government, the Regions and Autonomous Provinces, public and private entities and the DOP (PDO) supervisory bodies, for the purpose of valorising and protecting the DOP (PDO) designation, making available its staff and organisation; it supports its members in updating and self-monitoring the production process and promotes the consumption and dissemination of the Pecorino Toscano DOP brand nationally and internationally, through events and marketing campaigns, including online campaigns.